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BEHIND DROP 01

The fits, the fabric choices, the prints. A look inside our first drop.

Drop 01 took 6 months. Here's why.

The fabric

We tested 14 different cotton blends before landing on a 240gsm heavyweight that holds shape after 30+ washes. Most streetwear in this price range uses 180gsm — feels thin, washes out in 6 months.

The prints

Every graphic in Drop 01 was hand-drawn by artists we've worked with for years. No AI, no stock vectors, no traced templates.

What we learned

Be patient with fabric. Pay artists properly. Photograph everything in natural light.

Drop 02 is in production. See you soon.