STREETWEAR
FOR THE
UNTAMED.
We're Nikkami Aulaad — a streetwear brand born in Dehradun, scaling out of Meerut, and built for anyone tired of safe, predictable fashion. We make pieces that say something. Pieces with attitude.
AULAAD Dehradun · India
FROM A CITY OF DREAMERS.
It started in a small studio in Dehradun, with one printer, two friends, and a hundred ideas scribbled on napkins.
We were tired of streetwear that all looked the same — bland logos, recycled designs, no soul. So we started making the kind of clothes we actually wanted to wear: oversized fits, statement graphics, and prints that meant something to us.
The name "Nikkami Aulaad" is a wink — it means "useless kid" in Hindi-Urdu slang, the kind of thing your dadi calls you when you're chasing your dreams instead of getting a "real job". We wear it like a badge.
Today we collaborate with artists from across India to bring fresh designs every drop. No middlemen, no markup games, no manufactured trends. Just real streetwear, made for real people.
FASHION IS A LANGUAGE.
WE SPEAK IT LOUD.
Clothes shouldn't be quiet. Every piece you wear says something about who you are — and we believe you should never have to apologize for it. We make streetwear for the bold, the loud, the unapologetic. For the artists, the misfits, the dreamers, the disruptors.
If your wardrobe is boring, your story is boring. Let's fix that.
WHAT MAKES US DIFFERENT.
ARTIST-FIRST
Every design is co-created with independent artists who get fair commission on every sale. No exploitation, just collaboration.
QUALITY OVER QUANTITY
Heavy GSM cotton, garment-dyed colors, and prints that don't crack after three washes. We'd rather drop fewer pieces and get them right.
LIMITED DROPS
No mass production. Small batches, fresh designs every month. When it's gone, it's gone — that's the point.
BUILT IN INDIA
Designed, printed, packed, and shipped from India. We support local talent and local manufacturing — every step of the way.
HOW EACH PIECE COMES TO LIFE.
An artist pitches a design. We chat about it. We refine. We argue. We agree.
We print samples on our test fabric. Test the wash. Test the fit. Iterate until it's right.
Small batches, hand-checked. Heavy GSM cotton, garment-dyed, sustainably sourced.
Packed with love, shipped within 24 hours. Delivered to 120+ cities across India.
FACES BEHIND THE DROPS.
Designs are nothing without the people. Meet some of our artists.
We started this because we believed the streetwear scene in India deserved something different. Not a copy. Not an import. Something ours. Every piece you wear from us is a small win for that vision — and a thank-you from us, to you.
READY TO COP THE LATEST?
New drops every month. Limited stock. Fresh designs.
EXPLORE THE DROP →WANT TO COLLABORATE?
We're always looking for fresh design voices to feature in our next drop.
APPLY NOW →